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Once you've set your sights on a scope and have found some reviews on the internet or in magazines, how do you know the reviewer isn't just a paid shill for the manufacturer of a particular scope? How do you know the reviewer is impartial? Well, this may come as a shock to you, but you can't know everything. You just have to read the review, adjust for "windage", and trust your gut.
Most of the people writing reviews are outdoor sports enthusiasts, like yourself, and are, pardon the expression, straight shooters. Of course, even after reading all the reviews, you still may not know which unit you want. That's something even a reviewer can't fix.